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We Raised $12.5M

A look at the journey, decisions, and belief that helped Finaura secure $50M in funding and what comes next.

Illustration of a man surrounding coins

Modern finance is fragmented in a way most people have accepted. Bank accounts, investments, subscriptions, and wallets live across different platforms — offering data, but rarely clarity. The problem isn’t lack of information. It’s lack of understanding.

Finora started with a simple belief: your entire financial life should feel as clear as checking a single number. Not more tools — just one place that makes everything make sense.

We didn’t start by chasing funding. We started by building something people actually used. Early on, we focused on simplicity, reliability, and trust — and saw users not just track money, but change how they managed it.

“The goal was never to build another finance app — it was to remove the friction of understanding money.”

When we decided to raise, we kept the same approach: quiet and intentional. No inflated narratives — just real usage, real value, and steady growth.

Investors didn’t just see metrics — they saw behavior. A product people relied on daily.

We raised $50M to deepen what already works.

The focus:

  • Smarter insights powered by real data

  • Faster, more reliable infrastructure

  • Global financial integrations

  • A product that stays simple as it becomes more powerful

Not more features — better understanding.

We stayed grounded in what matters:

  • Clarity over complexity

  • Trust over shortcuts

  • Long-term value over quick wins

Because confidence in finance is built over time.

For users, this means one thing: Finora gets better — without getting complicated.

“Financial clarity shouldn’t feel like work. It should feel obvious.”

This is just the beginning.

We’re here to make money simpler to understand, control, and grow — for everyone.

You're not doing this alone.

You're not doing this alone.

Sajilly is the system. Equity Code is the team behind it. In our pilot, every Founding Merchant gets guided onboarding and hands-on support through your first monthly close.

Sajilly is the system. Equity Code is the team behind it. In our pilot, every Founding Merchant gets guided onboarding and hands-on support through your first monthly close.

Sajilly is the system. Equity Code is the team behind it. In our pilot, every Founding Merchant gets guided onboarding and hands-on support through your first monthly close.

Pricing in SAR. Cancel anytime during the pilot. No long contracts.

Sajilly bookkeeping dashboard showing cash in, cash out, VAT-ready month close, payout reconciliation and Odoo export.
Sajilly bookkeeping dashboard showing cash in, cash out, VAT-ready month close, payout reconciliation and Odoo export.

You're not doing this alone.